Anthony Redpath has been a long time colleague and collaborator. We worked with Anthony to create a hot new visual identity which spoke to his breadth as both a highly creative and effective commercial photographer as well as a fine artist. The idea of the identity is rooted in a variable 'R' which morphs and changes between multiple versions of its self. This brand graphic made for a compelling animation and also as a wildly useful supporting graphic which we used across many touchpoints.