Concept Development
Custom Lettering
Copywriting
Design & Art Direction
Matthew Soules - Architecture
Matthew Soules - Copywriting
Szolyd Concrete - Fabrication
Matthew Soules Architecture invited us to collaborate on creating graphics and content for a permanent public art installation along the high street of UniverCity at SFU Burnaby Mountain. The project required us to develop content and graphics to match the future primitive concept of the structures. Inspired by the Rosetta Stone, each concrete piece (total of 50 pieces) bears information about Burnaby Mountain in the Roman alphabet, braille, and pictographic lettering created by us. A legend for the pictographs was created and placed strategically on select pieces for locals and visitors to decode the messaging.