Elate Cosmetics is an emerging, ethical beauty company and a Certified B Corp. They hired Becoming to create an elevated visual brand to define their evolving market position and to remain at the forefront of the conscious beauty movement. We created a brand new visual identity, graphics system, photographic standards and packaging standards which will act as a foundation for all future visual communications.

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Design strategy
Brand design
Custom lettering
illustration
Brand writing
Packaging design
Brand guidelines

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Design strategy & planning - Becoming
Design & art direction - Becoming
Custom lettering- Becoming
Illustration - Becoming
Art Direction (photography) - Sarah Reid