Brand Identity Design

The brand identities and systems we create are informed by strategy and experience. They become the foundation upon which we build your website, product packaging, spatial environments, print collateral, digital media, and anything else required to communicate your brand to the world.

`⚫` how we start — Research & discovery

“Why?” Informs The "What"

Why are we doing this? It's the first (of many) questions we ask when starting on a new branding project.

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We have a foundational process to guide us through, but every project has different attributes, stakeholders, challenges, goals, competitors, and audiences. All of these factors determine how robust the discovery stage should be. We go as deep as needed to achieve an informed and successful result.

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Services in this stage may include:

• Brand audit

• Competitive audit (Strengths, weaknesses, opportunities, and threads)

• Stakeholder interviews

• Qualitative and Quantitative research,

• Brand persona identification & refinement

• Brand positioning & brand strategy.

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The output from the discovery process is a comprehensive document outlining all of our research, conclusions & recommendations. This sets the groundwork for the concept design stage, ensuring we (the royal we, which includes you), are on the same page before we get into design.

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`⚫` Concepts & ideas — design

Informed. Strategic. Creative.

Informed by the handy-dandy discovery document we all just high-fived about, we dive headlong into the concept design stage of your project. Now it's our job to get creative (sometimes a little weird), and come up with as many unique and ownable ways to design concepts for your visual brand.
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We're no one-trick pony. We don't have a studio "style". We strive to find a unique look for your brand that answers the brief and meets the needs of your evolving brand. (Want proof? Take a look at our "Work" page). We present several design concepts. Each has a robust suite of brand examples where we mock up and test drive the concepts so you can see and understand how it will function in the real world (no smoke and mirrors).
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Together we test, refine and output the successful design concept. Typical deliverables at this stage include a full logo and asset library and brand guidelines document.

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`⚫` ACTIVATE - brand rollout & go live!

Brand Meets World

You have a new brand, a super robust toolkit of brand assets and a rulebook (your brand guide) on how to use it. Now it's time to introduce your brand to your world.

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This stage can be robust or minimal, depending what what your goals are. Regardless, you will want to inform and educate your clients, suppliers, partners and employees about the new brand. We can help you do this.

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Services available for this stage may include but are not limited to; engagement planning and scheduling, content creation, website design, digital marketing, print collateral, trade show booths, interior graphics, exterior signage, event graphics, document template design, and more.