Parkway is a new and innovative beverage company from the beautiful hamlet of Canmore, Alberta. They are all about quality, community and inclusivity. After testing their products in the marketplace they realized they needed a comprehensive brand program that would establish them as a serious contender in the cold brew coffee and RTD marketplace. Becoming created an engaging brand identity that has informed all of the brand touchpoints going forward, including a Shopify site, product packaging, advertising, merchandise and more.