Kyte Baby is a force to be reckoned with in the sustainable baby and youth apparel industry. They have a strong and loyal customer base and good distribution across many geographic markets. With many competitors and copy-cats moving into the sector, it seemed like a good time to develop a stronger, more strategic brand. We worked with the talented team at Kyte Baby to identify opportunities for improved visual brand recognition and a unique visual style that resonates with its target audience. The result is a strong and effective brand system which has empowered engagement and communication across many platforms including print, digital and at the retail level.