The brilliant folks at Wetsuit Wrench asked Becoming to design a brand identity system for their new and innovative product. We loved their simple solution to a problem well-known to anyone who wears a wetsuit. Getting out of it just sucks! We drew inspiration from surf culture, waves and even the shape that floppy, sandy, salty, wet wetsuit takes when it's lying on the ground. The result is a beautifully colourful system which has inspired the product colour line and given Wetsuit Wrench the tools it needs to introduce itself to the market.