UBC's Student Strategic Plan represents the university's commitment to foster an unparalleled student experience. It guides their efforts to ensure that every student at UBC has access and thrives in all aspects of their lives at the university and beyond.‍ After 2 years of successful implementation, UBC asked Becoming to produce a report and associated digital campaign to share these successes publicly. In addition, the campaign is designed to further engage students and make them aware of the programs and support available to them at the university.