Urban Grocer enlisted our help to roll out their new brand at the retail and marketing level. The brief was to help the store connect with its neighbours and to direct customers to the front door (which was impossible to find, apparently). For this brand activation, we designed a cohesive signage and graphics system for the store's interior and exterior, revitalized their coffee station, a weekly flyer template (for print and screens), and envisioned a beautiful mural across the storefront facade.